Video Music Awards' Ad Revenue Surges on Air and Online - 
LOS ANGELES (AdAge.com) -- Kanye West, Katy Perry, Drake, Usher, Eminem, the cast of "Glee" and Cher lead the list of presenters and performers at this Sunday's MTV Video Music Awards, airing live from Los Angeles' Nokia Theater. But an equally long list of marketers will be getting some considerable screen-time during this weekend's telecast as well.
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| Pioneering Ad, TV Exec Werner Michel Dies at 100 - NEW YORK (AdAge.com) -- Werner Michel, an advertising and TV executive present during the formation of some of the small screen's earliest programs, died on Aug. 27 in New York. He was 100.
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Brandon Holley Returns to Conde as New Editor of Lucky - 
NEW YORK (AdAge.com) -- Conde Nast has named Brandon Holley, who previously worked for the company as editor of Jane magazine, the new editor in chief of Lucky, the women's shopping magazine focused on fashion. Kim France, who had been editor in chief of Lucky since its arrival in 2000, is leaving Conde Nast, the company said.
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A Close Look at Apple's Latest Astonishing Twitter Takeover - 
For this week's Trendrr charticle -- a collaboration between Advertising Age and social-media tracking service -- I decided to flash back to that distant, hazy time in early September, before the Labor Day weekend. Specifically, last Wednesday, when Apple's CEO made all kinds of new-product announcements, including the launch of Ping, its iTunes-based social network.
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What You Missed on 'Mad Men' - 
In Victorian fiction there were marriage plots that were all about getting the heroine to the altar. In "Mad Men" episodes featuring Peggy Olsen there are work plots wherein it is predetermined that the the young copywriter will, often at some boy's expense, end up slaving away at some tagline or another.
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Apple's New App Guidelines Pave Way for More IAds - 
NEW YORK (AdAge.com) -- Apple relaxed its notoriously stringent terms for app development today in a ploy to get more apps -- and therefore more iAd inventory -- into the App Store.
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| Google Instant Changes Game for Brands - SAN FRANCISCO (AdAge.com) -- Google rolled out the most significant change to its search page since the advent of search ads on Wednesday with what it calls "Google Instant." Rather than requiring searchers to hit "enter," results pop up -- along with corresponding search ads -- as you type in an attempt to predict queries from the very first character.
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| Survey: Teen Texting Reaching Critical Mass - NEW YORK (AdAge.com) -- A recent survey conducted by the free mobile text messaging app textPlus shows that teens not only are habitually text messaging with parents and friends in class, but most of them don't even feel guilty about it.
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Uniqlo's U.K. Twitter Campaign Looks to Be a Perfect Fit for Retailer - 
LONDON (Adage.com) -- Japanese clothes retailer Uniqlo has found a novel way of encouraging U.K. shoppers give the brand a big presence on Twitter -- by reducing the price of clothing pieces every time someone sends a tweet about an item.
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What Big Brands Are Spending on Google - 
NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.
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Meredith Names Andy Sareyan President-Consumer Brands - 
Andy Sareyan was promoted to president-consumer brands at Meredith. Mr. Sareyan will assume oversight for the Ladies' Home Journal and Family Circle media brands, in addition to his current responsibilities for the Better Homes and Gardens, Parents and More media brands, digital media, newsstand and brand licensing.
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| Walmart Sustainability Chief Tapped for 'Marketing Operations' Post - BATAVIA, Ohio (AdAge.com) -- Walmart's sustainability czar is moving to a new role working on local marketing initiatives, and the executive who headed last year's restage of the Great Value private-label brand will step in to take charge of sustainability for the nation's biggest retailer.
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Brandon Holley Returns to Conde as New Editor of Lucky -
NEW YORK (AdAge.com) -- Conde Nast has named Brandon Holley, who previously worked for the company as editor of Jane magazine, the new editor in chief of Lucky, the women's shopping magazine focused on fashion. Kim France, who had been editor in chief of Lucky since its arrival in 2000, is leaving Conde Nast, the company said.
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| Rockfish Taps Two P&G Execs to Open Cincinnati Office - BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that counts behemoths Walmart Stores and P&G among its clients an additional foothold as it seeks to double headcount for the second year in a row.
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Kim Wells Named CMO of Scottrade - 
Scottrade has promoted Kim Wells to chief marketing officer. Ms. Wells most recently served as Scottrade's director-branding and website marketing.
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| Megabrands Index - Megabrands
Top 200 Brands ranked by measured U.S. media spending.
[See 100 Leading National Advertisers for Megabrands rankings are 2007.]
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| Marketing Services Agency Rankings Index - Rankings of Marketing Services agencies, including top Direct Marketing, Sales Promotion and Interactive agencies.
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| Media Agency Rankings Index - Media Specialist Cos.
Rankings of the largest media buying and planning companies; latest edition: 2008.
Top media specialist cos. in 2007
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| Updates to Ad Age's Annual 2008 - An index to updates made to Ad Age's Annual 2008 (Dec. 31).
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| PIB Index page - PIB Index page
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