Advertising: Revealing Little, and Hoping It Will Make Viewers Want More - NBC?s buildup for ?The Event? includes online promotions and a strategy of saying very little about the scripts.
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In Adding Book Section, the Journal Bucks Trend - The decision is another step in the paper?s strategy to expand coverage in areas beyond its traditional business roots.
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Google Advertises Its Display Advertising - Google has a new advertising campaign for its own display ad platform.
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A.P. Wouldn't Have Shared Images of Koran Burning - The Associated Press will not share images of the Koran being burned in an event being planned by a Florida pastor.
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Politico to Run Opinion Columns - Politico makes a foray into opinion journalism, hiring the MSNBC host Joe Scarborough and the columnist Michael Kinsley from The Atlantic to write dueling weekly columns.
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Kim France Out at Lucky; Brandon Holley of Yahoo Takes Over - The Lucky editor was replaced by a content creator with recent digital credentials.
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Coverage of Koran Case Stirs Questions on Media Role - Terry Jones put himself at the center of a controversy by using the news lull of summer and a 24-hour news cycle to promote his anti-Islam cause.
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Piers Morgan to Step Into Larry King?s Shoes - Known mostly as a judge on ?America?s Got Talent,? the 45-year-old will seek a mix of hard and soft news guests.
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Advertising: Growing Appreciation for P.R. on Madison Avenue - Kirshenbaum Bond Senecal is acquiring a majority stake in Kwittken, a public relations agency. Analysts say such agencies are playing a larger role in the industry.
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Scarborough and Kinsley Will Write for Politico - Politico will run weekly opinion columns by Joe Scarborough, the MSNBC host, and Michael Kinsley, a columnist for The Atlantic, starting on Oct. 1.
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The Editor of Lucky Magazine Is Replaced - Lucky Magazine?s founding editor, Kim France, has been replaced by Brandon Holley, the former editor for Condé Nast?s at the defunct Jane magazine.
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TV Sports: ?Hard Knocks? Ends, but Not Makeover by the Jets - The Jets? long search for an extreme makeover has accelerated with their starring role in the HBO series ?Hard Knocks.?
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At Fashion Week, It?s Where You Sit That Counts - With so many changes in the fashion media, designers are having a tough time deciding who gets the best seats.
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John W. Kluge, Founder of Metromedia, Dies at 95 - Mr. Kluge parlayed a small fortune into a multibillion-dollar communications empire.
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Consumer Reports Is Rating Surgical Groups - The magazine published ratings of 221 heart bypass surgical groups from 42 states online on Tuesday and will print them in its October issue.
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Advertising: Glamour Promotes Its Brand and Its Readers - In a new campaign, the magazine declares that women in their 20s and 30s track its coverage of fashion, relationships, women?s issues and other subjects.
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News Analysis: At ABC News After Westin, Risk and Opportunity - David Westin?s resignation as president represents, in the words of one long-time television news executive, ?an inflection point? for the television news industry.
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Beach Reads Finished, It?s Time for the Big Books - Publishing?s fall schedule includes books by Bob Woodward, Keith Richards, George W. Bush and Jon Stewart.
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Advertising: Marketing Fanciful Items in the Lands of Make Believe - Companies including Volvo, H&M and MTV are testing merchandise in virtual worlds to raise awareness of their brands.
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Labour Politicians Assail Government Over Phone Scandal - Members of the British Parliament said the government should demand that the police answer new questions about whether legislators? phone messages were intercepted by The News of the World.
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