Here are some of the many reasons postcards should be a part of your marketing program.

1. Postcards work for any kind of business.

Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores and sales leads for direct marketers.

2. Designing postcards is easy and uncomplicated.

Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects.

Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.

3. Printing postcards is simple and inexpensive.

You can print postcards with your own computer for about 1 or 2 cents each. Or you can have them printed professionally for about 4 to 8 cents each.

4. There is a special low postage rate for postcards.

You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.

5. Postcards always get read.

Because postcards are delivered "ready to read", almost everybody will read it. Even people who usually throw out other types of direct mail without opening them.

6. Postcards produce fast results.

Because postcards are simple and easy to use, they produce results fast. You can mail postcards within a few days of deciding to use them and you will start getting sales activity 2 or 3 days later.

7. Postcards are effective for generating web site traffic.

One of the most effective postcard formats simply lists a few benefits of a product or service on the card and tells the reader to where they can get more information. This makes them ideal for generating traffic to a web site.

8. Postcards multiply themselves.

Postcards are like small billboards. They often get saved by recipients or passed on to others.

9. Markets can be accurately targeted with postcards.

You can accurately target your best markets by sending postcards only to mailing lists of prospects likely to be interested in what you are offering.

10. Postcard marketing results are easy to measure.

Postcards normally generate over 90 percent of their total response within 7 to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.

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