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Here are some ways on making some “make-overs”:
Use your mind to “pinch” the existing
card. Add a sticker, write your name or a discount
offer on the back, emphasize your guarantee, use
fancy scissors to dress up the edges, or put a
hole in the card. Anything you can do to personalize
your business card will increase its chances of
being kept and remembered.
Wrap up your card imaginatively. Use removable
adhesive to stick it inside a classy note card
or deliver your business card with style in an
attractively wrapped box for immediate impact.
With the business card presentations, apply some
memorable actions. Handing your business card to
someone with both hands, for example, is a simple
way to add psychological importance to the card.
Learning a magic trick using business cards or
using an unusual business card case are also effective
tactics.
Also try to consider:
Adding more color to your cards. The vast majority
of cards are printed in black ink on white card
stock. Use colored card stock and your card is
immediately more noticeable than 90% of your competitor’s
cards.
Printing more than one card. Many entrepreneurs
accomplish more than one role, own more than one
business, or use business cards in different situations.
It is not a good idea to try and put all information
into a single card.
Use your business card not only as a marketing
tool but as a means of conveying contact information.
Design a business card that explains what you do
and why someone should hire you to do it.
For many people, an address is not anymore an
essential information on a business card. The space
for that one could be best utilized by putting
on your benefits, store hours and other guarantee.
You do not have to wait for someone to tell you
to go and change your cards. No other better time
than today to have a look at your business cards
and plan the changes you can do with them to better
improve your changes of being recognized.
You just might be missing out on the bigger things
business cards can do for your business.
For comments and inquiries about the article visit http://www.businesscardsprintingonline.com
About The Author
Florie Lyn Masarate got the flair for
reading and writing when she got her first
subscription of the school newsletter in
kindergarten. She had her first article
published on that same newsletter in the
third grade. |
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