* Put a map of your location on the back, with
directions on how to get there.
* Print one or more client testimonials, with
their names. To repay them for taking the time
to give a testimonial, you could also list a
web address or other info for them.
* List your specialties, topics, or other information
about your products and services. For example,
a massage therapist might list the modalities
they employ.
* Show a picture of your book cover or product.
The visual will help them to remember it.
* Make your card a coupon for a free consultation,
a dollar or percentage discount, gift with purchase,
or other value. Consider using an expiration
date, or print "Offer good through," and
leave a space where you can write in an expiration
date.
* List your seminar schedule.
* Give instructions for subscribing to your
ezine or newsletter.
* Print quotes or sayings. In the Franklin
Covey store they give out cards with beautifully
printed quotes on one side and their contact
information on the other.
* Print a product or service description from
your catalog. You might want to leave off the
price, or state a date the price is good through.
You don't want someone showing up 10 years from
now trying to claim an outdated price.
* Put a survey or response card on the back,
and promise a free gift (such as a booklet) when
they respond. Of course, also send them another
card.
* Print a form to encourage people to pass
your card along as a referral.
* Hand write a note, or print a note in one
of the handwriting fonts. It could be something
like, "I enjoyed meeting you! Please call
me the next time you need an attorney."
* Put short (clean) jokes on the back of your
card. Use a variety of jokes, not just one or
two. These make a great icebreaker at a networking
event.
Whatever you do, make sure you always have a
supply of your business cards with you. And give
them out to as many people as you can!
