Two Duluth Merchants Association Member Companies join together to produce a joint marketing focused newsletter.
Quick Creative & Accent Mail launch Design it. Mail it. Sell it!

Terry Palmer, of Quick Creative, and Carol and Dennis Keller, of Accent Mail, have joined forces in the development and mailing of a “marketing tips” newsletter titled Design it! Mail it! Sell it! Terry, current Board Member of The Duluth Merchants Association, creates articles and tips focusing on the design of marketing materials, logos and newsletters. Dennis, past President of The Duluth Merchants Association, along with his partner Carol, develop articles and ideas relating to the printing and mailing of marketing materials.

The newsletter is printed in full color and will be published quarterly. The first issue, targeting current and prospective customers, mailed October 25.

The first issue of Design it. Mail it. Sell it! contains two key articles. A Card for All Occasions: Cutting Printing Costs by Combining Digital with Offset Printing, written by Terry, discusses a method of repeated communication with customers using pre-printed post cards (printed in bulk to take advantage of volume discounts.) The cards are designed with blank areas to enable you to vary or revise certain information with each mailing (or to test two different messages in one mailing) by digitally overprinting these areas.

Accent Mail's contribution to the newsletter is an article entitled Targeting Your Market: Three Direct Marketing Strategies. This article discusses three types of direct mail marketing from a simple “event notification”, to a repeated mailing to a specified audience in an effort to “mine” the targeted audience for additional sales. A continued focus on a general audience is often called “farming” in that the repeated message(s) makes the audience aware of the goods and services of the business. Thus, in time of need for the goods or services, the business will come to mind as a resource to the audience.

“We were already working together on several client newsletters as well as other marketing materials, so it was a natural step that we publish our own joint newsletter. We are looking forward to this joint venture and hope to reach more companies who are looking for professional newsletter design, printing and mailing — all in one place,” says Terry.